Understanding the Marketo API is usually not part of the skillset of a marketer. But it is extremely beneficial to know what you’re talking about when you have a role in any integration project.
Category: Admin
Merge Fields
How does it work, why is it useful, and why are we even able to do it?
Marketo Webhook to Marketo (Form to Custom Object)
You want to convert a Form Submit into a Custom Object? With a Marketo-to-Marketo Webhook you can do that.
Workspaces & Partitions – yay or nay?
“Should I have Workspaces & Partitions in my Marketo instance?”, is a pretty common question. And the answer is not obvious as there are advantages and disadvantages you should know. Let’s take a look.