Category: Engagement Program

Definition: An Engagement Program Transition is the entry into the EP, the exit from the EP and the movement from one stream into another.

Opinion: Marketo has a tab “Transition Rules” in its Streams view, but we don’t like it.

I want an Engagement Program, but I want the time between sends – the “Cadence” in Marketo language – to be variable. 1 day between Email 1 and 2, and 3 days between Email 2 and 3 – is that even possible?