An idea to use Marketo Program Tokens as Switches. And by “switches” I mean something to base decisions on. Lights on – lights out. You know what I mean.
Category: Tokens
Delete Overridden Tokens
If you want to delete a token that is in “overridden” state, Marketo doesn’t let you do it, as the token is in use. That’s a problem.
New Trigger Tokens
Marketo just told us what we could now “access all trigger activity attributes via tokens”. All trigger activity? Wow. Let’s see if that’s true and what it actually means.
Global Tokens
Almost 10 years ago, Marketo Nation veteran Grégoire Michel posted an idea to allow for my.tokens to be created at root or workspace level. And last week, Adobe finally heard his call and did it.
Executable Campaigns: Token Context II
Parent Token Context of an Executable Campaign means Program Tokens, right? Or is there more?
Trigger Tokens for CDV
What are Trigger Tokens? Marketo describes in this article which trigger tokens are available for Interesting Moments. But there’s more to it.