Privacy Policy

This Privacy Policy describes how Martech Magic (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make submit a form on martech-magic.com (the “Site”).

We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy explains your rights regarding your personal data.

Who We Are

Martech Magic
Michael Florin
Heidenstückerweg 34f
76189 Karlsruhe
Deutschland

What Personal Data We Collect and Why We Collect It

We collect various types of personal data from you for specific purposes. Below are the common categories for a website with a blog and contact form:

Information You Voluntarily Provide Us:

  • Contact Form:
    • Data Collected: Your name, email address and message content.
    • Purpose: To respond to your inquiries, provide support, and communicate with you regarding your message.
    • Legal Basis: Performance of a contract (to respond to your request) or legitimate interest (to communicate with you). Explicit consent if required by your setup (e.g., specific consent checkbox).
    • Retention: We retain this data for the duration of the communication to facilitate follow-up and record-keeping.
  • Information Collected Automatically (via Cookies and Similar Technologies):
    • Data Collected: IP address, browser type, operating system, referral URLs, pages viewed, time spent on pages, clickstream data, device identifiers.
    • Purpose: To analyze website traffic, understand user behavior, improve our website’s functionality and content, and enhance user experience. Some cookies are essential for the website to function.
    • Legal Basis:
      • Strictly Necessary Cookies: Legitimate interest (to enable basic website functionality).
      • Analytical/Performance/Marketing Cookies: Your explicit consent (obtained via our cookie consent banner).
    • Retention: Cookie data retention varies based on the cookie type. Session cookies are deleted when you close your browser. Persistent cookies remain for a set period or until manually deleted. Please refer to our Cookie Policy for more details.

How We Share Your Personal Data

We don’t share your personal data.

Your Data Protection Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • The Right to Be Informed: To be informed about how your personal data is collected and used. (This Privacy Policy serves this purpose).
  • The Right of Access: To request access to the personal data we hold about you.
  • The Right to Rectification: To request that inaccurate or incomplete data we hold about you be corrected.
  • The Right to Erasure (“Right to Be Forgotten”): To request the deletion of your personal data where there is no compelling reason for its continued processing.
  • The Right to Restrict Processing: To request that we limit the way we use your personal data in certain circumstances.
  • The Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • The Right to Object: To object to the processing of your personal data in certain circumstances (e.g., for direct marketing).
  • Rights in Relation to Automated Decision-Making and Profiling: To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact us at [Your Contact Email Address for privacy inquiries]. We will respond to your request within one month.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or damage. These measures include:

  • SSL/TLS Encryption: Our website uses HTTPS to encrypt all data transmitted between your browser and our server.
  • Access Controls: Restricting access to personal data to authorized personnel only.
  • Data Minimization: Collecting only the data necessary for stated purposes.

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Our website may contain links to other websites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.

Effective Date: May 01, 2024