An idea to use Marketo Program Tokens as Switches. And by “switches” I mean something to base decisions on. Lights on – lights out. You know what I mean.
Delete Overridden Tokens
If you want to delete a token that is in “overridden” state, Marketo doesn’t let you do it, as the token is in use. That’s a problem.
New Trigger Tokens
Marketo just told us what we could now “access all trigger activity attributes via tokens”. All trigger activity? Wow. Let’s see if that’s true and what it actually means.
Throttle Email Sends
“How can I throttle emails in Marketo?”, is a common question in the Marketo Community. And by throttle people mean the option to send one email over time in split batches to an audience that they don’t want to send an email to all at once. And that’s a reasonable thought – but Marketo can’t do it. Or can it?
Global Tokens
Almost 10 years ago, Marketo Nation veteran Grégoire Michel posted an idea to allow for my.tokens to be created at root or workspace level. And last week, Adobe finally heard his call and did it.
Complex Flow Step Choices
Flow Step Choices are useful. But they only allow simple filters. Do they really? Here’s how to use Smart Lists in Flow Step Choices to build complex filters.
Marketo API for non-API people
Understanding the Marketo API is usually not part of the skillset of a marketer. But it is extremely beneficial to know what you’re talking about when you have a role in any integration project.
Merge Fields
How does it work, why is it useful, and why are we even able to do it?
What the hell is in my fields?
Field Value Report is not a Marketo feature – but there’s a sweet workaround.
Marketo Webhook to Marketo (Form to Custom Object)
You want to convert a Form Submit into a Custom Object? With a Marketo-to-Marketo Webhook you can do that.