Almost 10 years ago, Marketo Nation veteran Grégoire Michel posted an idea to allow for my.tokens to be created at root or workspace level. And last week, Adobe finally heard his call and did it.
Complex Flow Step Choices
Flow Step Choices are useful. But they only allow simple filters. Do they really? Here’s how to use Smart Lists in Flow Step Choices to build complex filters.
Marketo API for non-API people
Understanding the Marketo API is usually not part of the skillset of a marketer. But it is extremely beneficial to know what you’re talking about when you have a role in any integration project.
Merge Fields
How does it work, why is it useful, and why are we even able to do it?
What the hell is in my fields?
Field Value Report is not a Marketo feature – but there’s a sweet workaround.
Marketo Webhook to Marketo (Form to Custom Object)
You want to convert a Form Submit into a Custom Object? With a Marketo-to-Marketo Webhook you can do that.
Executable Campaigns: Token Context II
Parent Token Context of an Executable Campaign means Program Tokens, right? Or is there more?
Form Field Visibility via URL Parameter
Can you control Form Field Visibility on Marketo forms through URL parameters?
What is a Sales Alert?
The Marketo Sales Alert is an interesting creature. Let’s take a closer look at its features.
“Marketability” – the one field to rule them all
The idea of “Marketability” is to have just one field decide whether or not a person is eligible to receive emails.