Throttle Email Sends

“How can I throttle emails in Marketo?”, is a common question in the Marketo Community. And by throttle people mean the option to send one email over time in split batches to an audience that they don’t want to send an email to all at once. And that’s a reasonable thought – but Marketo can’t do it. Or can it?

Global Tokens

Almost 10 years ago, Marketo Nation veteran Grégoire Michel posted an idea to allow for my.tokens to be created at root or workspace level. And last week, Adobe finally heard his call and did it.

Complex Flow Step Choices

Flow Step Choices are useful. But they only allow simple filters. Do they really? Here’s how to use Smart Lists in Flow Step Choices to build complex filters.

Marketo API for non-API people

Understanding the Marketo API is usually not part of the skillset of a marketer. But it is extremely beneficial to know what you’re talking about when you have a role in any integration project.

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Categorized as Admin, API