What are Trigger Tokens? Marketo describes in this article which trigger tokens are available for Interesting Moments. But there’s more to it.
Acquisition Program
How exactly does the concept of “Aquisition Program” work and what about it is automatic and what is manual?
Filled Out Form with Form ID?
Did you know that you can add the Form ID – instead of Form Name – to a filter?
Re-order fields in a List View
I just watched a recording from the Marketo User Group Youtube Channel and it was said that you cannot re-order the fields in a List View. And that is true. Or is it not?
Executable Campaign: What does “Parent Campaign Token Context” mean?
Marketo’s Smart Campaign Flow Step “Execute Campaign” comes with a switch “Use Parent Token Context = true/false”. What does it mean?
Engagement Program: Transition Rules
Definition: An Engagement Program Transition is the entry into the EP, the exit from the EP and the movement from one stream into another.
Opinion: Marketo has a tab “Transition Rules” in its Streams view, but we don’t like it.
Personalized attendee link in calendar
If you are using a native webinar integration with Marketo – and I’m using GoToWebinar as my example here, but Zoom e.g. works the same way – it returns a value for the system token {{member.webinar url}}. Does this token work in a calendar token?
Nesting Programs
You can put programs in programs, right? Like Email Programs in Default Programs. What else can you put inside other things?
Workspaces & Partitions – yay or nay?
“Should I have Workspaces & Partitions in my Marketo instance?”, is a pretty common question. And the answer is not obvious as there are advantages and disadvantages you should know. Let’s take a look.
Marketo Dynamic Content Testing
How to test Dynamic Content? “View by List” is by far the best choice!