Definition: An Engagement Program Transition is the entry into the EP, the exit from the EP and the movement from one stream into another.
Opinion: Marketo has a tab “Transition Rules” in its Streams view, but we don’t like it.
Personalized attendee link in calendar
If you are using a native webinar integration with Marketo – and I’m using GoToWebinar as my example here, but Zoom e.g. works the same way – it returns a value for the system token {{member.webinar url}}. Does this token work in a calendar token?
Nesting Programs
You can put programs in programs, right? Like Email Programs in Default Programs. What else can you put inside other things?
Workspaces & Partitions – yay or nay?
“Should I have Workspaces & Partitions in my Marketo instance?”, is a pretty common question. And the answer is not obvious as there are advantages and disadvantages you should know. Let’s take a look.
Marketo Dynamic Content Testing
How to test Dynamic Content? “View by List” is by far the best choice!
Engagement Program with Variable Cadence
I want an Engagement Program, but I want the time between sends – the “Cadence” in Marketo language – to be variable. 1 day between Email 1 and 2, and 3 days between Email 2 and 3 – is that even possible?